How to Outsource Your WordPress Tasks
As an entrepreneur working on building a profitable business, you are likely to struggle with one thing: keeping up with all the goings-on within your business. You’d also find that it can feel overwhelmed to ensure that your venture remains in-tune with the newest and best practices and trends in your industry.
This is not easy, especially considering that the online business space is an incredibly lively community that’s coming up with new things literally every day.
Then you have a website that needs caring and continuous maintenance. So if having to keep your business muscle flexed wasn’t enough, now you also have to build a “website muscle as well, and actually keep it just as flexed if you must create a good user experience for your customers and keep up with the competition.
Well, maybe you don’t have to. And the most obvious way out of this is to, well, OUTSOURCE.
Can this be the solution for you? Let’s find out.
Outsourcing is a very interesting concept. In plain-speak, it means to “to send away (some of a company’s work) to be done by people outside the company” according to the Merriam Webster dictionary.
As reported by Udemy, outsourcing is continuously on the rise. More than 2,000,000 jobs were outsourced as far back as 2013 (data from the U.S.). And a big part of this outsourcing happens in the IT sector (with 43 percent of jobs outsourced mostly to China and India).
OUTSOURCING YOUR WORDPRESS TASKS
Your website is the engine of your engine business. Thus one of the best things you can do for your business is to maintain a perfectly balanced website. In most cases, entrepreneurs do not have enough aptitude or time to do this well enough.
And so it makes perfect sense to outsource your WordPress tasks to an expert freelancer or company.
Here are the steps to follow in doing so:
- Decide on who to hire
There are literally tons of WordPress support service providers out there. It’s up to you to do your research and decide on who’s the best fit for your project.
- Let them know exactly what you want done
Once you’ve identified the perfect person or team for the project, you’ll do well enough to provide them with complete and accurate information on what you need done. This is important for getting the most out of your outsourcing and meeting your goals.
- Be ready to invest
You should never see outsourcing as “just spending money.” It’s actually an investment because the company or freelancer is doing something that contributes to the growth of your business, overall.
- Set your goals
Don’t just go out to outsource your WordPress tasks just as any other thing. You have to set clear goals on what you want to achieve out of the deal.
Outsourcing goals are mostly fixed around cost-saving and time-saving, while getting specific results.
And this is big, so we are going to have to talk about this a little longer.
In fact, the reason why outsourcing is so popular is because companies only outsource the work that can be done more cheaply by someone else, in comparison to their in-house team.
So the challenge for you is to achieve the same thing with your WordPress tasks.
In other words, whatever you end up outsourcing needs to be done in a cost effective manner, delivered on time, and be of good enough quality.
Let’s make the above statement the overall reference of what we should be aiming for when outsourcing.
Apart from that, it’s also worth to have a kind of a master cheat-sheet prepared, with very specific goals clearly stated. Some possible goals to set for yourself when outsourcing WordPress work could be:
- Spend XX% less time on WordPress-related tasks without any loss of quality of the final result.
- Build a long-term relationship with a single freelancer or a company.
- Devote XX% of the whole project’s budget to outsourcing (in a way that you can outsource part of the job and still make good profit).
WHAT WORDPRESS WORK TO OUTSOURCE
You probably already have a general idea of what you could outsource since you’re reading this. So now would be a good time to fire up your Evernote and do a short brainstorming session.
Just to help you out, here are some of the common WordPress tasks you can begin with as an entrepreneur looking to outsource:
- WordPress installation and setup.
- WordPress software installation
- Theme and plugins installations (as this is your field, you may not know the exact types of plugins to install for the functions you want to achieve)
- WP plugins configuration
- WordPress theme customization
- Addition of tools like widgets on sidebar
- Integration with external tools like your email list and payment gateway
- Optimization for faster loading and general website speed
- Search engine optimization
- Security for your WordPress site
- Updates of themes, plugins, and the WordPress platform
- Quick fixes and bugs monitoring
- Manual code tweaks to enable custom functionalities
These and many are some of the WordPress tasks you can outsource.
As a general rule of thumb, the more specific you are with the kinds of tasks you want to outsource, the better. For instance, wanting to outsource “WordPress tasks” probably won’t give you good results as much as looking to outsource the “removal of dead pages” from your WordPress site.
APPROACHES TO OUTSOURCING WORDPRESS TASKS
In outsourcing WordPress tasks, you can consider any of these three approaches:
- Outsourcing simple one-off tasks only.
- Hiring a freelancer to work with on multiple occasions
- Working with a WordPress support service provider
Depending on the time and money investment you want to make, and how confident you feel about your work-delegation skills, you can take an educated guess here and choose the approach that seems like the most suitable for you.
To make this easier, let’s look at some of the things involved with each approach:
- Outsourcing simple one-off tasks only
- It only requires a small financial investment.
- It’s easy to single out small WordPress tasks from your bigger project.
- You can test multiple individuals at the same time with different WordPress tasks.
- Hiring a freelancer to work with on multiple occasions
- You can build a relationship with a single person and teach them what sort of things you expect from them.
- It’s still affordable.
- There’s a huge number of freelancers in the WordPress world.
- Every consecutive project requires less friction in terms of management and getting them to deliver the quality you expect.
- There’s a learning curve before both sides know and understand what the other party expects.
- Finding the right person can take time.
- Working with a WordPress Support Service Provider
- Your chances of getting quality work done are the highest (provided you’re working with a respected service provider like WP Curve or WP Tangerine).
- Your work will always be delivered on time and probably reviewed by multiple people before getting to you.
- The cost is higher.